Branding Humans: Selling White Supremacy to America by Lowell D. Thompson

Author:Lowell D. Thompson [Lowell D. Thompson]
Language: eng
Format: epub
Tags: -
Publisher: BookBaby
Published: 2018-03-20T00:00:00+00:00

FIRST NIELSEN RATINGS…FOR RADIO

The era of corporate control of the American mind speeds up with this service to measure the audiences of broadcast media. For 70 years, much of American pop culture has been determined by these ratings.

. .1948

TRUMAN SIGNS EXECUTIVE ORDER 9981

On July 26, after AfrAm soldiers fighting and dying in every American war, president Truman finally signs an order that (in theory) treats them like equals to “white” soldiers by desegregating the armed forces.

MCCARTHY BRANDS “COMMIES AND PINKOS”

Instead of racial branding, Senator Joseph McCarthy shows how political branding can take hold and kill careers of “whites” accused of being Communists and fellow travelers.

1951

WHITES RIOT IN CICERO, ILLINOIS

In one of the few instances where the authorities did their job, Gov. Adlai Stevenson sends the Illinois National Guard to protect an AfAm family being attacked by angry EurAms for moving into an apartment.in a “white” neighborhood.

BEFORE MEDGAR EVERS

.A bomb kills Harry T. Moore, an NAACP leader in Florida.

1954

BROWN VS BOARD OF ED.

The U.S. Supreme Court finally decides that segregation in public schools is unconstitutional. But, as with many legal decisisons, it is only as good as its enforcement. Schools are still in effect segregated in much of the USA as I write this sentence…in 2018.

DOROTHY DANDRIDGE ON COVER OF “LIFE”

The beautiful singer, dancer and actree is thought to be the first AfAm to appear of the cover of a major American magazine November, 1954.

1955

EMMETT TILL BEATEN, TORTURED AND MURDERED

This was the incident that had a pivotal impact on American race relations. Rosa Parks said it was what she was thinking about the day she refused to move to the back of the bus. I talk about its impact on me later in EMMETT…STILL.

ALL “WHITE” JURY ACQUITS EMMETT TILL’S KILLERS

After a 5 day trial and “deliberating” for 67 minutes, the jury returns with “not guilty” verdicts. This was when “black lives didn’t matter” and no one even bothered to pretend they did.

ELVIS PRESLEY BRANDS “BLACK” MUSIC “WHITE”

Sam Phillips of Sun Studios had been searching for a “white” man who could sing like a “black” man. An iconic white brand is born.

NAT KING COLE GETS TV SHOW.

In November,, he becomes the first AfrAmerican to host a prime-time tv show. The station in NBC.

VINCE CULLERS FOUNDS FIRST AFAM AD AGENCY

Advertising Age, the industry bible, calls Vince Cullers Advertising, the “first full service African American-owned advertsing agency in the U.S. .Although there’d been other AfAm individuals and startups before it in New York, Cullers appears to be the first that lasted long enough to attract and retain national brands, like P. Lorrilard Tobacco, Sears and Johnson Products Co. (the first AfAm company to be listed on the New York Stock Exchange).

1957

NAT KING COLE SHOW CANCELLED

King’s show is cancelled because no national sponsor will take a chance on offending its Southern affliate stations.

RALPH ELLISON’S “INVISIBLE MAN” PUBLISHED

This book became the “New Negro” and “Native Son” of the 1950s - proving, once again, that “blacks” were capable of high-level literary art. Ellison never finished another novel.

CIVIL

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